Who we are. The Broom List LLC operates thebroomlist.com and any affiliated brand sites we own, and provides matchmaking, dating coaching, a member database, consultations, and from time to time courses, guides, events, and related services. This policy covers all of them. We decide how and why your information is used, which makes us responsible for it. Write to us at hi@thebroomlist.com with any question or request under this policy.
Plain summary. We collect what we need to consider you thoughtfully and to make good introductions. We do not sell lists of people. Joining means being presented, in confidence, within the network of matchmakers we work with, and we are sometimes paid a referral fee when an introduction comes of it. Some privacy laws count that as a sale. We do not use your information to train artificial intelligence models. We use artificial intelligence to help us write and organize, and we say where. Today a person, not a machine, decides every application and every introduction. You can ask us what we hold, correct it, or have it deleted.
How to read this policy. What follows describes how we work today. We are a growing business and the way we work will change. When it does we will update this policy and, where a change affects information you have already given us, tell you directly. Nothing here is a promise about what we will or will not do in future.
What we collect
Information you give us. When you apply, join the database, book a consultation, download a guide, or write to us, we collect your name, contact details, date of birth, city and postal code, education, occupation, income range, relationship history and goals, family and children status, lifestyle details, photographs, and anything else you choose to share in the application, in interviews, or in correspondence.
Sensitive information. Our application asks about race and ethnicity, faith and religion, the genders you date, your political views, and your views on intimacy in a relationship, and it may capture information about your family and health circumstances. Several laws treat these as sensitive or special categories requiring your explicit permission. We collect them because matching on shared background, faith, outlook, and orientation is the substance of the service. You choose whether to answer. Where a question is optional, leaving it blank does not disqualify your application.
Applications you begin but do not finish. Our application saves answers as you go, so if you stop partway we may still hold what you entered before you stopped. We treat those answers exactly as we treat completed applications, and you may ask us to delete them at any time.
Information collected automatically. When you visit our website we collect limited technical information about your visit, and if you agree to it we use analytics and advertising cookies. The section on cookies and tracking below sets out exactly what we use, what each thing does, how long it lasts, and how to change your mind.
Verification. Our vetting may include a video call, an interview, a home visit, and a conversation with a reference you provide. We make every effort to complete each step and we do not promise that every step happens in every case, because some are not always available to us. The video call confirms only that the person we are speaking with matches the photographs and the account of themselves they have given us. We do not ask to see government identification, we do not collect or verify Social Security numbers, we do not check criminal or court records, and we do not verify employment, income, education, or marital status through any official source. We keep a record that these steps took place and what we learned from them, and we do not retain a copy of the video call unless we have told you it is being recorded and you have agreed. If we introduce identity checks or background screening through a third party, we will tell you and ask your permission before doing it.
Biometrics. We do not collect, use, or store biometric identifiers. Our video verification is a person comparing what they see to the photographs and the account you have given us. It creates no faceprint, voiceprint, or other biometric record, and no software measures your face.
Interviews and calls. Consultations, vetting interviews, and coaching calls may be recorded, and we will tell you before any recording begins and ask for your agreement. If you would rather not be recorded, say so and we will take written notes instead. We also keep notes of calls, meetings, messages, and correspondence so that we can serve you well.
Cookies and tracking
A cookie is a small file a website leaves on your device so it can remember something. The cookies we use are set out below.
Essential. These make the site work and are set without asking, because without them there is no site to use. This includes remembering the choice you made on our cookie banner, so we do not ask you again on every page, and anything needed for security and basic functionality. They collect nothing about you as a person and are not shared with anyone.
Analytics, only if you accept. We use Google Analytics 4 to understand how people find and move through our site: which pages are viewed, what device and browser you used, and an approximate location worked out from your IP address. This information is shared with Google. Nothing analytics-related is set unless you click Accept.
Advertising, only if you accept. We use the Meta Pixel, which shares your activity on our site with Meta so we can measure our advertising and reach people who might be looking for us. Nothing advertising-related is set unless you click Accept. Advertising cookies may count as “sharing” for cross context behavioral advertising under some state laws, which is why the opt out below exists.
What we use, in detail. Google Analytics sets a cookie named _ga and a second cookie beginning _ga_ followed by our property identifier. Both distinguish one visitor from another and both last two years.
The Meta Pixel sets a cookie named _fbp, which identifies a browser for advertising measurement and lasts three months.
Our own site sets one cookie recording whether you accepted or declined, so the banner does not reappear on every page.
Changing your mind. Use the Cookie Settings link in our footer at any time to change what you allow, or the Do Not Share My Personal Information link to opt out of sharing for advertising. We honor Global Privacy Control browser signals as a valid opt out, so if your browser sends one we treat it as a request to stop sharing without you needing to tell us. You can also block or delete cookies through your own browser settings, though parts of the site may not work as intended if you block the essential ones.
Inside our application form. Our application is hosted by Typeform and is connected to Google Analytics 4 and the Meta Pixel so that we can understand how applicants find us and how far they get. These tools operate inside the form itself, where our website cookie banner does not appear. If you would prefer not to be measured this way, write to hi@thebroomlist.com and we will arrange another way for you to apply.
Do we sell what these collect? No. See the section on who receives your information below.
Why we use it, and on what basis
We use your information to review and assess applications, to decide whether to accept you, to conduct vetting and reference checks, to select and arrange introductions, to provide coaching, to administer contracts and payments, to respond to you, to send email as described below, to understand how our site and application are used, to market and advertise our services, to create marketing and social content within the limits described below, and to develop new offerings.
The lawful grounds we rely on are: performing our agreement with you, where you are a client or member; your consent, for sensitive categories, for cookies and advertising tools on the website, for recording, and for the optional permissions in our application; our legitimate interest in operating and improving a business you have chosen to approach; and compliance with legal obligations.
Where we rely on your consent, you may withdraw it at any time by writing to us. Withdrawing consent does not undo processing that already took place while consent was in force.
How applications are reviewed
Every application is read and considered by a person. We use internal tools to organize and prioritize our review queue, and no tool decides anything: acceptance, decline, and membership are decided by a person who can see your whole application. You may ask us to explain how your application was handled and ask a person to look at it again.
How we use artificial intelligence
This is how we work today. We may bring in automation where it would serve you better, and where we do we will say so here first, in plain terms, before it touches anything about you.
In our writing. We use artificial intelligence tools to help draft, organize, and check our own writing. That includes some of the words on this website and some of the emails and materials we send you. A person writes the substance, reads every word, and approves it before it goes anywhere.
In our imagery. Some of the photography and film on this site is created or enhanced with artificial intelligence. It does not depict our clients, our members, or any real person, and it is not presented as though it did. Where you see an image or a message from an actual client or member, it is real and used with their permission, and our success stories are real people with their faces obscured to protect them.
If we add an interactive feature. We do not operate a chatbot, assistant, or automated agent on this site today. If we add one, it will identify itself as artificial intelligence, clearly and at the point you meet it, and it will not be presented as a member of our team. If you ask whether you are speaking with a person, we will tell you.
In member profiles. We may use artificial intelligence tools to help assemble a member profile from what you have already told us. The profile is reviewed by a person before any client sees it, nothing is invented, and if anything in it is wrong you can tell us and we will correct it. Ask us at any time to see what your profile says.
Where a person decides. Acceptance, decline, membership, and every introduction are decided by a person. No tool decides who you meet. That is how we work today, and if it ever changes we will tell you here before it does.
How we do not use it today. We do not create artificial intelligence generated images, video, or audio of any real person. We do not use an artificial voice to call you. We do not use artificial intelligence, or information collected about you, to decide what you are charged, and our pricing is the same for everyone at each level of service. If any of that changes we will say so here first.
Text messages
If you give us your mobile number, we may text you about your own application, consultation, membership, introductions, and dates, because that is often the fastest way to reach you.
We may also send you occasional texts about our events, programs, openings, and offers, where you have given us separate permission for that. We ask for that permission on its own and in plain terms. It is never a condition of applying or of working with us, and giving it or withholding it changes nothing about the service you receive.
Message frequency varies. Standard message and data rates apply. Reply STOP to any message to stop receiving them, or HELP for help, and you may also simply tell your matchmaker. We honor an opt out promptly and keep a record of it.
If we ever use an artificial or recorded voice to call you, we will say so at the start of the call.
Email, and how to stop it
When you submit an application you are added to The Broom List email list, and we tell you so on the form before you submit. Every message we send carries a working unsubscribe link and our postal address, and unsubscribing is honored promptly and permanently. Unsubscribing from marketing does not stop the messages we must send about your own application, membership, or contract.
We do not send marketing text messages without separate written permission collected for that purpose.
Who receives your information
Service providers who help us operate, each bound by contract to use your information only for us. These fall into categories: our application and form platform, our email and messaging providers, our website host, our scheduling and document tools, our video conferencing provider, where recorded vetting calls are stored, our payment processor, our analytics and advertising providers, the matchmaker network platform we use to reach partner matchmakers on behalf of clients, and the artificial intelligence tools described below, which process only what is necessary for the task and are configured so that your information is not used to train their models. Our current providers include Typeform, Google, Meta, PayPal, and our website host, among others. We change providers from time to time. If you would like the current list of who holds your information, write to us and we will send it.
Other matchmakers and matchmaking networks. We share profiles in confidence with matchmakers we know and work with, and with the professional matchmaking networks and shared candidate pools our industry uses. Candidates are presented to us in the same way. We share only what is needed for an introduction to be considered, we do not release your contact details without telling you first, and everyone we work with is bound to hold it in confidence. This is part of membership.
Prospective matches, and only the details described in our Terms of Use, once you have agreed to an introduction. If we offer a secure member area, portal, or app, you will see your own information there and only what we have described here will be visible to others.
Professional advisors, and any party we are legally required to disclose to.
Referral fees, and what the law calls a sale. We do not sell lists of people and we do not put your information on any open market. We do accept referral fees from matchmakers and matchmaking services we work with, when we introduce a member to them and that introduction leads somewhere. Some state privacy laws define a sale broadly enough to cover an arrangement like that, so we disclose it here and again before you apply.
It is part of joining. Being presented within the network comes with membership and is not something you elect. Where the law where you live gives you the right to opt out of a sale or of sharing, we honor it. Opting out means we can no longer hold your profile or search for you across the network, so your membership ends. We tell you that before we act on the request.
Advertising is separate. Advertising cookies may count as sharing for cross context behavioral advertising under those same laws. You can opt out of those at any time using the Do Not Share My Personal Information link in our footer or by writing to us, and it changes nothing about your membership or the service you receive.
We do not use your information to train large language models or other artificial intelligence systems. We choose providers and settings that keep your information out of their training wherever their terms give us that control, and where a provider does not give us that control we limit what reaches them. Our analytics and advertising providers are the clearest case: what they receive is activity on our website, not your application.
Marketing, stories, and photographs
We may use non-identifying details in marketing: age, city, occupation, general interests, the shape of a story. Some of our marketing imagery is created with artificial intelligence, as described above, and never stands in for a real client or a real outcome. We do not publish your name, photograph, voice, or any identifying detail without your separate written permission, asked for at the time and specific to the use. You may refuse, and refusing changes nothing about the service you receive. Where we have a testimonial or a message from you, we use it anonymized unless you have told us in writing that attribution is welcome.
We do not create artificial intelligence generated images or audio of clients, members, or any real person, and if that ever changes we will ask your permission before it involves you.
How long we keep it
We keep what you give us. We do not delete your file on a schedule. Applications, whether or not they were accepted, interview and vetting notes, recordings and transcripts, correspondence, photographs, and everything else you provide or we learn in the course of working together stay with us unless you ask us in writing to delete them.
Why we hold it. A member who is not the right introduction now may be the right one later, an applicant we could not place may apply again, and a member who paused may return. We hold your file so that a later search can use what we already know.
Asking us to delete. Write to hi@thebroomlist.com with the subject line “Deletion request.” We will tell you what we hold, delete it, and confirm in writing when it is done. We act promptly. Where the law requires us to keep a limited record, where a dispute or claim is open, or where we need to show that you asked us to delete, we will tell you exactly what is being kept and why.
After we finish working together. We retain all materials submitted to us, including questionnaires, photographs, notes, and recordings, unless you ask us in writing to delete them or the law requires us to act.
Your rights
These rights are available to everyone who writes to us, wherever in the US or Canada you live, without regard to which law applies.
You may ask what we hold about you and receive a copy. You may correct anything inaccurate. You may ask us to delete your information. You may ask us to stop using it for marketing or for any particular purpose. You may withdraw a consent you previously gave. You may object to how we are handling something and ask a person to review it. You may ask for your information in a portable format. You may opt out of advertising sharing with no effect on your membership, and where the law gives you the right to opt out of a sale, you may exercise it on the terms described above.
Limiting how we use sensitive information. Several states give you the right to restrict what we do with sensitive categories. You may ask us to use your race and ethnicity, your faith, your political views, your views on intimacy, and the genders you date only to consider your application and to make introductions, and for nothing else. Write to us and we will confirm the limit in writing. It does not affect your standing with us.
Write to hi@thebroomlist.com with the subject line “Privacy request.” We respond within thirty days and will tell you if we need longer. We may need to confirm your identity first, because these records are confidential by their nature. Exercising a right never affects the service you receive.
We honor Global Privacy Control browser signals as a valid opt out of sale and sharing. Depending on where you live, you may also have the right to complain to your state Attorney General, to a Canadian privacy commissioner, or to another regulator with authority over us.
Security
We hold information in access-controlled accounts, limit who can see it to those who need to, and use encryption in transit and at rest through the providers we have chosen. We review our providers and their terms. No system is perfect. If a breach affects you we will tell you promptly and within the timeframes the law requires, and we will notify the relevant regulator where the law requires that too.
People under eighteen
Our services are for adults. This site and our application are not directed to anyone under eighteen, and we do not knowingly collect information from minors. If you believe a minor has given us information, write to us and we will delete it.
Where we operate
The United States and Canada. Our services, our membership, and our database are offered to people who live in the United States and Canada. We do not offer them to people living elsewhere, and our website and application are not directed to any other country. If you live outside the US and Canada and expect to move here, write to us and we will tell you when the timing is right to apply. If our territory changes we will update this policy first.
Where information is held. Information is stored and processed in the United States, and our providers may process it elsewhere in the course of running their services. Where information moves across borders we rely on the transfer mechanisms our providers have in place, which today are the European Commission’s Standard Contractual Clauses and, where a provider participates in it, the EU US Data Privacy Framework.
Canada. Applicants and members in Canada, and in Quebec in particular, have additional rights under Canadian law, including rights concerning how long we keep information. Write to us at the same address and we will honor them.
Changes
We may update this policy. When we make a material change we will revise the date above and, where the change affects how we use information you have already given us, we will tell you directly. The version in force when you gave us your information governs it unless you agree otherwise.
Questions or requests: hi@thebroomlist.com
The first date
Falling
Head over heels
Forever
